The real value of Text Mining and Sentiment Analysis for Analytics proposes

We talked a lot in this blog about the different type of information and the value of each of them. One type of information is “Behavioral information“, useful to answer the “What are people doing”. Even when some people mix up Analytics with Website Analytics, the true is that Analytics it is much more than that. You can answer “What are people doing” with behavioral information, but not “Why they are doing what they are doing”. That it’s a huge problem…I mean, at least if you want to do something with the information like make a decision that drives your

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Is the Social Media Monitoring tools industry getting mature?

One of the indicators that shows that a particular vendor industry is getting mature is when the quantity of new solutions decreasing. This situation happens when the extraordinary benefits decreased at the point where the new players get troubles to earn money. A month ago or so I received an email IDEYA (A Business and Marketing consultancy firm) with a report calle “Social Media Monitoring Tools and Services”. The report is paid but they share some interesting in the Excerpts pdf or the report presentation. Two interesting points: 1. The quantity of new solutions launched per year (by introduction date) is decreased in 2010 for

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Report your Google Plus in Google Analytics and Webmasters tools

Well, it is great to find out that at least some players in the industry are taken seriously the importance of information integration, the importance of having all the pieces of the puzzle available when creating the decision making scenario. A way to revert the situation displayed in “Top Performance Metrics“. Last week Google released the +1 button, kind of a “Like” but for the Google+ Project. The best part of this released is that Google thought about integration from the beginning and you can measure the +1 button from Google Webmasters tools and Google Analytics understanding how +1 affect

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A&N Media makes first Latin American investment in Endeavor firm Socialmetrix

I’m glad to announce that the British Public Firm A&N Media had acquired a Minority stake in the business of Socialmetrix, company built by this amazing people and I. The investment will directly finance the company’s international expansion, as well as an innovative and aggressive plan in product development. All the Socialmetrix Team and I wanted to thanks Vivian Baring (Chairman of AN International Media), Gabriela Ruggeri and the rest of A&N Media’s team for trusting in our project and in us in particular for this investment. For more information go to Endeavor Global.

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Social Media Standard Metrics – Connecting the operations with the strategy

Fortunately we are moving towards the generation of Social Media Standard Metrics for the Social Media Campaigns performance, which is great! but not enough. I’m affraid that we felt once and once again in the same trick. We focus on what it is possible to measure and based on that we select our metrics. It looks like the same process we lived during the development of Behavioral Metrics. Even today some people don’t understand why should they use some behavioral metrics and it is understandable because some of them are not useful at all. I mean, they are not useful

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