¿Swiming, floating or sinking in data? CMO’s & Analytics

The reports shows that the main focus of the CMOs is the ROI. Almost two thirds of CMOs believe that the return on investment in marketing will become the main metric of effectiveness before 2015. They recognize, as do the CEOs, that the world in which they operate is much more volatile, uncertain and complex. A whole 79% of the surveyed CMOs believe that the level of complexity will be high or very high in the next five years and only 48%  feel prepared to face it. The intersting thing is that when they where asked about what’s the main concern, over 70% of CMOs believe they are not fully prepared to deal with the increase in volume of data and its impact. ‘One

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Export GA reports into Google docs with just one click

Reading the Blog Spanish Gringo (great name) from Micheal Freeman I fount a very interesting tip for Google Analytics. With your current Google Analytics version if you want to export a report to Excel you have to click on “export –> CSV”. If you do so, you will probably face a problem trying to import the CSV to Excel (you can, but it looks weird). So Micheal got the answer on “Greasemonkey” and now you can export your report into a spreadsheet directly to Google Docs with just one click. Sounds great uh, I guess it is. Installation 1- Install

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Relax – Microsoft Gatineau Demographic information is well protected

Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value

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Brett Crosby announces new Google Analytics features

Brett Crosby, from Google Analytics, has announced today at eMetrics Summit in Washington, D.C. that the following Google Analytics features are close to be launched: 1- Event Tracking (beta test): By implementing a tracking module called ga.js (instead of urchin.js) you will be able to track how people use and interacts with Ajax, Flash and multimedia on your site without artificially increasing your pageview metrics. 2- Google Analytics Site Search: Just enable

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Groovle a simple idea with a solid business model

If you join Google Custom search and picture hosting you get Groovle, a service that allow you having your own customized Google search pages with two main options based on selecting a preexisting page or upload your own picture. Groovle makes its money from the search results generated by Google Custom Search, and given that those results are delivered by Google the business runs on a low cost, low barrier to succeed model.

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The hard task of understanding text messages

Since most of cell phones have no QWERTY keyboard people should create an easier way to write their messages, so today you should program your head with this new codes if you want to understand what your colleague, client, supplier, or friend are telling you. Because sometimes the obvious it is not so, here is a useful list of some those codes: A3 – Anytime, anyplace, anywhere AAMOF – As a matter of fact AFAIK – As far as I know AFK – Away from keyboard ASAP – As soon as possible B4 – Before B4N – Bye for now

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