Google launched some feature imprevements

Last month Google launched some feature improvements for their flamboyant Google Analytics version. Those improvements are: – “Go to box:” This function is very usefull since it allows you to jump direct to an specific row instead of scrolling up and down. If you have 5,000 referring sources and you want to see row 3,456, you can jump right to it. – The Map Overlay report view now defaults to Country instead of Subcontinent. – Content reports now have a Segment menu so you can cross-segment pages and sets of pages by referral source, keyword, visitor type, and other visitor

Continue reading »

Complacency ‘rife’ in IT projects

Many European IT workers are not being held responsible for delivering projects late, a new study suggests. It found that 51% of European IT professionals said there would be no risk to their job, compared 33% in Asia and 22% in the Americas. ALL IT PROJECTS ON TIME Sweden 44% Switzerland 24% Czech Republic 20% Germany 19% Denmark 16% UK 11% Finland 8% Israel 8% France 6% Belgium 4% Italy 4% Netherlands 4% Russia 4% Spain 4% Source: EIU/HP The study was conducted by HP and the Economist Intelligence Unit (EIU) which spoke to 1,125 professionals worldwide. They said Sweden

Continue reading »

Packet Sniffing for Web Analytics – Amazing Interview to Ivo Rehberger from Nextwell

In order to understand the application of Packet Sniffer for Web Analytics proposes I interviewed Ivo Rehberger, founder, Development Manager and the main software architect of Nextwell. He has a doctoral degree in technical cybernetics, and has published many articles in technical journals and e-zines. In NEXTWELL he is responsible for research and development. Netwell commercializes a very interesting product called Clipen which is awfully usefull for Analytics proposes. JUAN: What

Continue reading »

What are Log File Analysis and Page Tagging?

Normally we talk about web stats tools as one unique thing but in fact there are two very different technologies that most of web stats tool use, those are Log File Analysis and Page Tagging: What are Log File Analysis and Page Tagging? Log File Analysis: Web log analysis software (also called a web log analyzer) is software that parses a log file from a web server (like Apache), and based on the values contained in the log file, derives indicators about who, when and how a web server is visited. The indicators reported by most of web log analyzers

Continue reading »