The Web Analytics Association Announces the 2008 Board of Directors

Finally the Web Analytics Association Announced the list of the 2008 Directors. I’m so glad (and proud) of having the following names in the Board of Directors. * Vicky Brock, Highland Business Research, Inverness Highlands, Scotland * June Dershewitz, Semphonic, San Francisco, CA * Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada * Avinash Kaushik, Author, Analytics Evangelist – Google, Mountain View, CA * Alex Langshur, PublicInsite, Medford, MA * Neil Mason, Applied Insights, Oxford, England * Lauria Paxia, I.C.C. S.r.l., Catania, Italy * Seth Romanow, Microsoft, Redmond, WA * Marshall Sponder, Monster Worldwide, New York, NY * Robbin Steif, LunaMetrics,

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Since Indextools for Free nothing will ever be the same

Remember “Since Gatineau nothing will ever be the same“? Well, apparently I was correct but probably failed in one thing…”time”. I thought the market would adjust gradually, free tools get smarter, paid tools should also get smarter and cheaper. I always said that, in my opinion, paid Web Analytics tools could be cheaper, actually must be cheaper, so I was looking at the above mentioned dynamic as something really positive. The Indextools acquisition by Yahoo! is not another acquisition, it is a milestone in the Web Anlalytics market, actually this acquisition is already Shaking the market in front of the

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Yahoo! acquired Indextools

This morning I fount this Press Release announcing that Yahoo! bought Tense Kft, better known as Indextools, one of the most powerful Web Analytics solutions in the market. With this agreement Yahoo! is seeking to provide its clients with better marketing information in order to improve the results achieved with Yahoo!s platforms.

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White Paper III – Social Networks in Latin America

The Social Networks in Latin America (Download PFD) The global phenomenon of social networks is landing in Latin America. Techcrunch recently published an article about Sonico describing it as the largest and most unknown social network in the region. Social networks are the foundation of the Web 2.0 – would be the equivalent of the traditional Web portals – and consist of sites where users can create a profile and contact other people. These users produce content that can be shared with other members within the network. However, so far it has not been dimensioned clearly the impact that social

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Web Analytics Association 2008 Elections

The next 24th of March 2008 the members of the Web Analytics Association will be electing six of the twelve directors of its Committee. I am delighted to announce that I am one of the 17 nominees, thanks to the support received mainly by Avinash and Enrique. I would also like to thanks to Nerina Luloaga for her support on generating the required documents. Since the nominees information is only available for WAA members, there is not much information I can provide about them, but I can tell you that all of them are very recognized professionals with a vast

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Relax – Microsoft Gatineau Demographic information is well protected

Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value

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