If you wanted to know what they are thinking just go and ask them

Multivariate or A/B testing is very cool and useful. Today’s solutions are very flexible and allows you to test several pieces of marketing (ads, lading pages, etc) in real time without the need of being an expert. You have tools for any particular need, free solutions like Google Content Experiments; paid solutions for a low price like Convert, Optimizely, Unbounce and VWO; and paid solutions for bigger budgets like Adobe Test & Target, Sitespect and Autonomy optimost among others.     Even though this kind of solutions are great and useful it is important to know what are they useful

Continue reading »

The Yahoo! Web Analytics Merchandising Report

If you have an eCommerce project and have installed Yahoo! Web Analytics, or you haven’t but you are thinking about implementing it I drop you some interesting tips about the Merchandising Report. The Merchandising report it’s an awesome additional reporting solution if you already have the eCommerce report installed. With the Yahoo! Web Analytics Merchandise Report you will be able to track not just the regular stuff from each sale like the individual products your customers preview, add to their shopping cart and purchase but also it allows you to define categories for your products, create custom reports, and update

Continue reading »

Coremetrics Acquired by IBM

Yesterday I was surprised with the news that IBM acquired Coremetrics. First, because IBM was not in my radar as one player interested in something like Web Analytics. Second because Coremetrics is a pretty solid platform with huge clients and they were working a lot during this last months in order to get some of the Web Analytics market that still pays for Web Analytics Solution. The Corporative market, mainly from publishers. However, the deal is done, and this time I have no clue about what is gonna happen with this deal. The Financial aspects have not been announced but I assume it was a greaaaaaaaat

Continue reading »

Export GA reports into Google docs with just one click

Reading the Blog Spanish Gringo (great name) from Micheal Freeman I fount a very interesting tip for Google Analytics. With your current Google Analytics version if you want to export a report to Excel you have to click on “export –> CSV”. If you do so, you will probably face a problem trying to import the CSV to Excel (you can, but it looks weird). So Micheal got the answer on “Greasemonkey” and now you can export your report into a spreadsheet directly to Google Docs with just one click. Sounds great uh, I guess it is. Installation 1- Install

Continue reading »

Since Indextools for Free nothing will ever be the same

Remember “Since Gatineau nothing will ever be the same“? Well, apparently I was correct but probably failed in one thing…”time”. I thought the market would adjust gradually, free tools get smarter, paid tools should also get smarter and cheaper. I always said that, in my opinion, paid Web Analytics tools could be cheaper, actually must be cheaper, so I was looking at the above mentioned dynamic as something really positive. The Indextools acquisition by Yahoo! is not another acquisition, it is a milestone in the Web Anlalytics market, actually this acquisition is already Shaking the market in front of the

Continue reading »

Yahoo! acquired Indextools

This morning I fount this Press Release announcing that Yahoo! bought Tense Kft, better known as Indextools, one of the most powerful Web Analytics solutions in the market. With this agreement Yahoo! is seeking to provide its clients with better marketing information in order to improve the results achieved with Yahoo!s platforms.

Continue reading »

Analyze your video performance with YouTube Insights

Finally YouTube has launched a suit of Analytics tools that help users analyze the performance of their videos. Even when YouTube already offers comments, ratings and a ranking for each clip this new tool Analytics Suit called “YouTube Insight” adds context about location and time when the users what each specific video. Since youtube became a new advertising channel I was really waiting for this service, unfortunately it is pretty basic and if I’m not wrong it has no API. Anyways it is definitely better than nothing and a great start ;-). Visit the Youtube Blog for more information

Continue reading »