Google launched the Urchin Beta Version.

Finally Google launched the beta version of Urchin. To those not familiarized with it, , Urchin is the Logfile Analyzer platform used by Google to build Google Analytics. Log file analyzer is the type of Web Analytics platform that you install in your server without any tag in your site pages. The logfile analyzers advantages are: 1- No direct variable cost (you don

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Google Analytics with new improvements

Google has announced a new set of improvements, including New Graphing tools, GA.js and six new languages. New Graphing Tools: Now you are able to graph two metrics against each other and see how they correlate. This is a very useful feature since allows you to carry on a more advanced analysis that not only considers separated set of data but also how any action you may take affect your site traffic and conversion. Here are the instructions on how to access this new graphing feature. Track actions in a correct maner: Google has launched ga.js page tag that allows

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The lack of precision in the Data Panels

In a preview post we was talking about the importance of a good information source. We also mentioned two information sources based on user panels, Alexa and Comscore.The main advantage is that comScore provide their Panel Users with software that measures lot of demographic information like gender, age, income, etc. With the above mention information they project the data to the total internet data universe, using statistical procedures to correct potential deviation of information. Like in the rest users panel there are certain limitations regarding the information accuracy. The best known is that sites with low level of traffic are

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Analytics 2.0 is running MS Gatineau

Two weeks ago I received the invite for joining the MS Gatineau Beta test. Unfortunately this month I am very busy so I had, during last two weeks, time to setup Gatineu. Anyways, I received a reminder and finally did it. I’ll let Gatineu collect information from one or two weeks and then I’ll publishing a MS Gatineau Review. Let’s see 😉

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Relax – Microsoft Gatineau Demographic information is well protected

Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value

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