How do you know you are dealing with Data Driven organization?

Most companies we know today born in a time where information was scarce which explains perfectly why they haven’t developed a Data Driven component into their cultural DNA. To have a good feeling on what I mean when I say lack of information let’s take a look at some figures. 90% of the data on the internet has been created since 2016 (IBM Marketing Cloud Study) Around 200 million wearable devices where sold in 2019, increasing around 600% in just 3 years. The internet users came from 16 million in 1995 to 4.5 billion in 2019. There are 83% more

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IS THERE SUCH THING AS A WEBSITE?

During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. So when we think we know something we just stop asking “why” and the learning process is done. That represents a very danger behavior when the learnt knowledge is not so. In this case nobody asked themselves what a website is because everybody thought they

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THE ARGENTINE ANDRES SNITCOFSKY IS THE THIRD SEARCH GEEK IN THE WORLD

I’m so proud to announce that my friend Andy (Andres Snitcofsky) got the third place as the “Biggest Search Geek” from more than 1700 professionals. The winner was chosen based on who answered the most questions correctly in the least amount of time. The SMX Biggest Search Geek Contest was open to anyone with the mettle to answer 20 tough questions about the ins-and-outs of search marketing.With an average score of 33.33%, Andres got the 3rd. position with 71.2%. He was the only search marketer from outside the USA in the Top 20.Well done Andy!!! This time I pay the

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Happy new year!!!

This year was full of work, with this blog (and the one in spanish), with Intellignos and with Sonico which means that I had a great time, I can say that I have really enjoyed it. I hope 2008 bring me even more challenges. We have a brand new year, let’s live it, let’s rock!!! Juan

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My kingdom for a pageview

If there is something that revolutioned the internet it is SEM, mainly with google. This company understood that value of relevant content and give the chance to people who generate it to earn some money. The result is really good, they have a really simple service, that almost anyone with a minimum internet knowledge could handle. Both, adwords and adsence give the users a lot of technical and marketing support (even with very simple e-learning modules). The fact is that today citizens became publishers, and the the TV raiting war is being emulated but in a different scenario. The objective?

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Back from Vacation

I’m sorry for not writing in a while but after a really busy year I went to the Argentinean Patagonia for relaxing so I was completely disconnected from Internet (Its hard but reachable). I back again with full charged batteries.

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