SMX lands again in Buenos Aires, with a Web Analytics Panel!

The SMX Event is landing in Buenos Aires in its second edition. SMX is one of the most important “Search” events in the world, so if you work in something related, not just with “Search” but with Internet, you must attend it.This event is gonna be a very particular one, since it includes a the Web Analytics panel (yes, I said in Buenos Aires and Analytics in the same phrase 🙂 ) and I have the honor of being one of the three Web Analytics Panelists. The other two are

Continue reading »

US Hispanics Advetising Spending

I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%. “Hispanic consumers under the age of 35 are spending more time online than watching TV

Continue reading »

Export GA reports into Google docs with just one click

Reading the Blog Spanish Gringo (great name) from Micheal Freeman I fount a very interesting tip for Google Analytics. With your current Google Analytics version if you want to export a report to Excel you have to click on “export –> CSV”. If you do so, you will probably face a problem trying to import the CSV to Excel (you can, but it looks weird). So Micheal got the answer on “Greasemonkey” and now you can export your report into a spreadsheet directly to Google Docs with just one click. Sounds great uh, I guess it is. Installation 1- Install

Continue reading »

GAAC training in Buenos Aires

Yesterday (thursday 5th of June) was the first GAAC (Google Analytics Authorized Consultant) training in Buenos Aires. The event was planned by the untiring Enrique Quevedo. Enrique, who was also the speaker, has the non-minor task of developing the product through the Latam Region. The training lasted two days, the first day was focused on Business while the second was 100% technical. The training went from general to specific topics, and was both technical and pragmatic making very simple to incorporate pretty difficult concepts. Congratulations Enrique, Great initiative!!! Enrique is at my right (I’m with the unforgetable “tag my ass”

Continue reading »

White Paper IV – Social Networks in Latin America – Second Part

Social Networks in Latam (Second part) According comScore estimations- March 2008 – the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the 67.5 million. During the month of March the number of unique visitors from 9 social networks we analyzed (bebo, facebook, friendster, hi5, myspace, netlog, orkut, sonico y tagged) sum 37 million in these five countries in Latin America.

Continue reading »