IS THERE SUCH THING AS A WEBSITE?

During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. So when we think we know something we just stop asking “why” and the learning process is done. That represents a very danger behavior when the learnt knowledge is not so. In this case nobody asked themselves what a website is because everybody thought they

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How to improve your online businesses and not die trying

The main goal in online projects, like in the rest of the industries, it is to maximize the benefits. If you want to do that the key is taking as much as you can from you current capacity (what you already have). The best thing that could happen to us is that much of what we are looking for (our goal) crosses through our system (campaign, website, shopping cart, etc). The effective quantity of things that flows through your system is called throughput. In order to simplify the process lets say that our online project is based on three main

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Relevant information in non-perfect enviroments

If you lose more than 30 minutes a day analyzing your site its probably that you are not doing things as good as possibleMost of the people I know carry on the following analyzing process: 1- Login to the Web Analytics tool and I look at the traffic. If it looks similar to yesterday (or the same day from the last week), then we are ok.  If the traffic is higher or lower, then I try to find why. 2- To find the “why” I look at the different reports and (if available) I cross data trying to get some

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Buenos Aires has its second Search Engine Marketing Expo (SMX Buenos Aires 2008)

Finally we had the SMX Buenos Aires 2008 and in my opinions was pretty good. The Analytics presentation was well balanced, a consultant (me), a Provider (Enrique Quevedo from Google) and a Client (Maria Soledad Santich from Telefónica de Argentina). I fount Soledad’s presentation very usefull since she explained how was the Analytics Implementing process in her company in a very transparent way. Issues, deviations, pursuit results, etc. Juan Damia, Maria Soledad Santich and Enrique Quevedo Guille (Google), Juan and Rita (Google) The best Even when I couldn´t attend all the presentations I wish, I attended some very good ones, – Julio

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Google Code – All you need to know about Google Analytics

Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way. What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of those Analytics recognizes and “configuring tracking to use both Google Analytics and Urchin Software from Google“.If you are a Beta tester you can also find an entire section dedicated to Beta-testing event tracking. You can also find an E-commerce overview and E-commerce API reference. The sections “tracking code

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SMX lands again in Buenos Aires, with a Web Analytics Panel!

The SMX Event is landing in Buenos Aires in its second edition. SMX is one of the most important “Search” events in the world, so if you work in something related, not just with “Search” but with Internet, you must attend it.This event is gonna be a very particular one, since it includes a the Web Analytics panel (yes, I said in Buenos Aires and Analytics in the same phrase  ) and I have the honor of being one of the three Web Analytics Panelists. The other two are Enrique Quevedo (from Google Analytics) and María Soledad Santich (Content and SVAs Internet- Marketing Speedy from

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US Hispanics Advetising Spending

I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%. “Hispanic consumers under the age of 35 are spending more time online than watching TV

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Key Tips – Web Analytics for Blogs – Second part

As promise, the second part “Interaction”. Interaction: When you created your blog, you did it for a reason, an objective, so you should measure if that objective is being achieved or not. Whatever your objective is, it may be related with some kind of interaction between your audience and your blog (unless your objective is not being visited at all…like an autistic blogger  )  so, it is important to measure it. Let’s see how to do it: a.    Comments per post: This metric is as simple as useful; because it let you know if your posts are generating interaction among your readers. If

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Key tips – Web Analytics for blogs

I’m frequently asked about “which metrics should I use to measure my blog?” and my answer is always the same “It is not possible measure all the blogs with the same information structure, it really depends on the blog profile”. I answer that inviting people (you) to take action on their own project/s. However if you are still interesting in that information, here we go: I hope you find useful the following tips, but please don’t forget to consider your blog profile and peculiarities before designing our own information system. I recommend you to think your website as a pipeline where things flow through it: 1-

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