Since Indextools for Free nothing will ever be the same

Remember “Since Gatineau nothing will ever be the same“? Well, apparently I was correct but probably failed in one thing…”time”. I thought the market would adjust gradually, free tools get smarter, paid tools should also get smarter and cheaper. I always said that, in my opinion, paid Web Analytics tools could be cheaper, actually must be cheaper, so I was looking at the above mentioned dynamic as something really positive. The Indextools acquisition by Yahoo! is not another acquisition, it is a milestone in the Web Anlalytics market, actually this acquisition is already Shaking the market in front of the

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Yahoo! acquired Indextools

This morning I fount this Press Release announcing that Yahoo! bought Tense Kft, better known as Indextools, one of the most powerful Web Analytics solutions in the market. With this agreement Yahoo! is seeking to provide its clients with better marketing information in order to improve the results achieved with Yahoo!s platforms.

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White Paper III – Social Networks in Latin America

The Social Networks in Latin America (Download PFD) The global phenomenon of social networks is landing in Latin America. Techcrunch recently published an article about Sonico describing it as the largest and most unknown social network in the region. Social networks are the foundation of the Web 2.0 – would be the equivalent of the traditional Web portals – and consist of sites where users can create a profile and contact other people. These users produce content that can be shared with other members within the network. However, so far it has not been dimensioned clearly the impact that social

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Analyze your video performance with YouTube Insights

Finally YouTube has launched a suit of Analytics tools that help users analyze the performance of their videos. Even when YouTube already offers comments, ratings and a ranking for each clip this new tool Analytics Suit called “YouTube Insight” adds context about location and time when the users what each specific video. Since youtube became a new advertising channel I was really waiting for this service, unfortunately it is pretty basic and if I’m not wrong it has no API. Anyways it is definitely better than nothing and a great start ;-). Visit the Youtube Blog for more information

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Web Analytics Association 2008 Elections

The next 24th of March 2008 the members of the Web Analytics Association will be electing six of the twelve directors of its Committee. I am delighted to announce that I am one of the 17 nominees, thanks to the support received mainly by Avinash and Enrique. I would also like to thanks to Nerina Luloaga for her support on generating the required documents. Since the nominees information is only available for WAA members, there is not much information I can provide about them, but I can tell you that all of them are very recognized professionals with a vast

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Google launched the Urchin Beta Version.

Finally Google launched the beta version of Urchin. To those not familiarized with it, , Urchin is the Logfile Analyzer platform used by Google to build Google Analytics. Log file analyzer is the type of Web Analytics platform that you install in your server without any tag in your site pages. The logfile analyzers advantages are: 1- No direct variable cost (you don

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White Paper II – Planning and Improving Media Campaigns

When working in a media plan one of the main concerns is defining the media mix that guarantees the most effective results. This White Paper was generated to gives you an overall vision of how using statistics techniques to ensure certain level of success. I hope you find it useful and will be waiting your comments and doubts. Download the white paper “Planning and Improving Media Campaigns by using

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