Yesterday I’ve received great news from Dennis Mortensen (Remember, the guy from Indextools, acquired by Yahoo!, today Y!WA), a guy that I admire for his great and pragmatic analytical mind. His company Visual Revenue secured Series A seed founding for USD512k led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors. The investment will be used to accelerate product development of company’s Predictive Analytics Platform for Media
Visual Revenue offers media companies a first-of-its-kind Front Page Decision Support System for online Editors. The solution, which can predict the performance of a piece of content about 15 min. into the future, provides real-time recommendations on what content to place in which position on a Front Page and for how long. Taking these recommendations results in a dramatic increase in visitor engagement, content relevancy and revenue, whilst adding a cost saving opportunity at the same time.
Some comments from the main actors:
“We’ve seen first-hand the growing importance of data for publishers and jumped at the opportunity to invest in Visual Revenue”, said Eric Hippeau of Lerer Ventures. “In a fast paced newsroom, Editors need recommendations on what content to place where, not more data to interpret. Visual Revenue’s unique ability to talk directly to the Editor is a huge win.”
”Online Editors have access to a lot of data but this typically paints an unclear or misleading picture” said Dennis R. Mortensen, CEO and founder of Visual Revenue. “We are leading the way by providing online Editors with advanced, yet simple, decision support tools they need to take informed, real-time content placement decisions that impact the future.”
“I am extremely happy with the group of investors we’ve brought together and their media industry knowledge. This investment will allow us to accelerate the development of the platform and further expand our offering,” said Mortensen.
Visual Revenue is platform independent and provides real-time recommendations on content placement for a publisher’s web front pages, mobile and tablet editions and their syndicated feeds. Visual Revenue works with all Front Page layouts, requires no change to existing processes and has an extremely lightweight integration methodology.
So, congratulations to Dennis and his team!