If you think about Web Analytics, one of the first names comes to your mind is Eric Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent site on web analytics called Web Analytics Demystified (one of my favorites). He previously worked as an analyst with JupiterResearch and has been cited in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0 and others as an expert on the topic.
This is the interview I made to Eric, I hope you enjoy it as I did.
JUAN: Which practices are involved in a regular Web Analytics project?
ERIC: Wow, so many.