Packet Sniffing for Web Analytics – Amazing Interview to Ivo Rehberger from Nextwell

In order to understand the application of Packet Sniffer for Web Analytics proposes I interviewed Ivo Rehberger, founder, Development Manager and the main software architect of Nextwell. He has a doctoral degree in technical cybernetics, and has published many articles in technical journals and e-zines. In NEXTWELL he is responsible for research and development. Netwell commercializes a very interesting product called Clipen which is awfully usefull for Analytics proposes. JUAN: What

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MKTG 2.0 – Congratulations AMDIA!

Last Wednesday was MKTG 2.0 in Buenos Aires, it was a one day event organized by AMDIA (Asociacion de Marketing Directo e Interactivo de Argentina, or Direct and Interactive Marketing Association from Argentina). More than 28 speackers covered the most up to date topics of interactive marketing.

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