Analytics tools – Behind the scene

In this post I will talk about what I think it is important about analytics tools. When I say analytics tools I’m not just talking about those tools that analyzes the behavior into a particular website (whatever you call a website) like Google Analytics, Yahoo! Web Analytics or Omniture. I’m talking about all the Analytics tools, included the other ones that analyzes Behavioral information like campaigns, A/B testing and email marketing. Also the ones that analyzes attitudinal like Social Media Analytics and surveys. The process begins with information retrieval. All the above mentioned tools has a particular way of doing that, even tools that do the same work, at least, slightly different. That difference would

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