How to create storytelling dashboards like a boss

So the Analytics people has to be the one that simplifies the decision making process. They have to be the ones that help people consume the information in a way that is simple, not time consuming, not confusing and as univocal as possible. Analyzing and reporting are two completely different things, like I mentioned in “How to make self explaining reports“. But making the long story short, the person that analyzes the data goes through a process of questions and answers that generates the layers of information that will give context to the reported data (What I call the P.I.S.

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