A/B TESTING OR 360 VIEW? “BENEFITS” IS THE KEY

Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source.  The information source is just a mere “provider” but is not important at all once the information is already in your information system. For instance a Web Analytics tool could provide Behavioral information, however some of them could provide attitudinal information and it doesn’t make any change as long as you know which kind of information you are handling in every case. If your Web Analytics tool just provide Behavioral information (all the Web Analytics tools do it)

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HOW TO SELECT THE WEB ANALYTICS TOOL THAT FIT BEST YOUR NEEDS

Today we have dozens Web Analytics tools to choose from, some of them are completely free and some others are free if you use less than a limited quantity of pageviews (I’m sure that most of you don’t reach that quantity). The broad range of Web Analytics tools represents a complication in decision making for most of people so they come to me normally with the same question “What is the best tool for X amount of money” or when the question cames from a Corporation they go “What is the best Web Analytics tool in the world, I don’t care the cost, I want it

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