GOOGLE ANALYTICS GOES FOR INTERNET PRIVACY

Google has just launched a plugin focused on prevent browsers of saving information about your navigation behavior. You only need to opt out when you don’t want the browser saving information about you. Even when it’s true that this feature wont change the life of some of you, it’s a great step towards the Internet Privacy something important for an Enterprise Level Web Analytics Solution. View original post

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FIN Concept – Free is nothing

“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing. Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? That is not correct and I’ll show you why… Opening a Google Analytics Account is just the beginning of the history after that you have to setup the account and lost a couple of days thinking about what’s your system (website) Objective, how’s your system is composed, what is its structure, what can a

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GOOGLE ANALYTICS PEDAL TO THE METAL

Today Google has announced a bunch of new an very interesting features under the “Powerful, Flexible and Intelligent” motto . Take a look at it I’ll be brief: 1- Up to 20 goals: 2- Setup goals by time spent or Pageviews/visit. 3- Mobile site tracking: Now you can track your mobile website with Google Analytics whether your users have javascript or not. If you are an Iphone or Android apps developer now you can track your apps performance with Google Analytics. 4- Advanced table filters 5- Unique Visitors: Now, you can use the Unique Visitors metric from any of the Google Analytics dimensions

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MEASURING “SOCIAL CAMPAIGNS” WITH GOOGLE ANALYTICS

If you are already generating Social Campaigns or are just beginning I recommend you to track them so you can folllow the “plan-action-measure” improving Cycle. Some of you have probably very interesting projects but are not experts in programing or coding and normally avoid this kind of post. Don’t do that! This process is really simple and extremely usefull…give me just five minutes and I’ll show you. 1- Once you have planned your Social Campaign (links with interesting content in Facebook, twitter, Orkut, Sonico, MySpace, Hi5, or any other) you will need to define the Source, Medium and Campaign name (if you are generating multiple links in the same “post” then you can use the variable Content

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GOOGLE ANALYTICS SETUP FOR DUMMIES

If you are about to implement Google Analytics in your site or blog or you did it but  you are not sure if you did it well here you have a detailed explanation about what do you have to configure and why at “Edit Profile Information“. Once you click on Edit you will be driven to the following page. The first field is “Profile Name“. Here you have to use a simple name that let you (and other people) know what is that profile about. I recommend having (at least) two profiles per site, one for the production account and the other for the

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IS THERE SUCH THING AS A WEBSITE?

During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. So when we think we know something we just stop asking “why” and the learning process is done. That represents a very danger behavior when the learnt knowledge is not so. In this case nobody asked themselves what a website is because everybody thought they

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Web Analytics Day in Buenos Aires

I’m very glad to announce that Google is organizing, for the next 25th of June, a Web Analytics Day in Buenos Aires. I have the honor of being one of the speakers of the first of the following topics: 1- Google Analytics Advanced Implementation. 2- Media Planning. 3- Google Analytics Advanced Features. 4- Conversion Optimization. You can register to the event here.

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YOUTUBE INTEGRATED GOOGLE ANALYTICS ON BRAND CHANNELS!

Yesterday the Youtube Business blog announced that they integrated Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site. More information at YouTube Biz Blog

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CONVERSION CENTRAL BY GOOGLE ANALYTICS

Google Analytics has just launched “Central de Conversiones” (Conversion Central) which is a Blog with focus on help users to constant optimize their business. I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.The blog will be updated twice a week by some of the current Google Analytics Authorized Consultants, amazing people that I have the honor to interact with. I must point out that the focused in not on advertise Google Products but on helping people improving their online businesses (Of course because that

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