How to create storytelling dashboards like a boss

So the Analytics people has to be the one that simplifies the decision making process. They have to be the ones that help people consume the information in a way that is simple, not time consuming, not confusing and as univocal as possible. Analyzing and reporting are two completely different things, like I mentioned in “How to make self explaining reports“. But making the long story short, the person that analyzes the data goes through a process of questions and answers that generates the layers of information that will give context to the reported data (What I call the P.I.S.

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Objective oriented Scorecard

Scorecards are a semi-standard structured report, supported by proven design methods and automation tools, that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions (by Wikipedia), and looks like this: What’s the problem with that kind of Scorecard? Even when the image is small the issue on it jumps from the screen…well, the problem is that there is no relation between the company strategy and the carried on activities (I mean each one of the measured metrics). Let me show you my recommendation based on Meta Analytics. In the above Scorecard you can see

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