The Book

“Juan Damia has spent all his life in the trenches working with data to help companies be more data driven. I am thrilled that his book allows him to finally share his expertise and love with the world. Buy the book, you’ll love it!”

Avinash Kaushik, Autor, Web Analytics 2.0

“Juan Damia has been an active and vital part of the international web analytics community for many years. His in-depth knowledge of marketing, Internet technology and how organizations can measure their online success is unsurpassed. His perspective, as revealed in this book, can save you months of painful learning and set you on a course of competitive advantage.”
Jim Sterne – International consultant, Author of eight books, eMetrics Marketing Optimization Summit producer ( and Co founder and current President at the Digital Analytics Association

“Juan Damia is a growing voice in the web analytics and digital measurement sphere as his initiatives, of which Hand on Web Analytics (HOWA), are growing successes. His approach about reaching an analytical mindset is a must read for any company, NGO or public instance aware of the growing need for more data driven decision making as technology is increasingly enabling economic actors to collaborate, measure and quantify their initiatives. This book will become part of business schools and university curriculums in order to foster a new generation of analytically minded managers and entrepreneurs, embedded into learning organizations”.
Aurelie Pols, Director Globalization Committee at Digital Analytics Association, Founder & CEO at OX3 Analytics.

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