Another year in Web…sorry Digital Analytics – Happy new analytyear!

We can discuss about almost everything, the name of what we do (Digital, Web, or just analytics), about the platforms, about the practices and even about who are the most influential professionals but if there is something about we are do all agree is that this was a very intense year, lets take a look to the most relevant news about it:

January 24, 2012: Accenture to Expand Analytics Capabilities with Acquisition of Neo Metrics Analytics S.L.

March 05, 2012: Web Analytics Association Becomes Digital Analytics Association.

March 31, 2012: Urchin is retired from the market.

April 18, 2012: Havas Digital 20% of Intellignos.

April 25, 2012: IBM Advances Big Data Analytics with Acquisition of Vivisimo.

April 25, 2012: Códice, Intellignos and Marketview launches the first Google Analytics User Conference Roadshow in Latin America.

Jun 13, 2012: IBM to acquire web analytics vendor Tealeaf Technology.

June 15, 2012: Yahoo! Web Analytics To Be Discontinued.

June 25, 2012: Digital Analytics Association Appoints John Lovett as President.

September 06, 2012: Adobe goes end to end on social with the acquisition of Wildfire.

October 29, 2012: Google Announces Universal Analytics.

Have a great 2013, my wish for the new year is that all our actions can be directed towards building a better Analytics Industry!!!

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