Avinash Kaushik – an amazing interview

I’m so glad of presenting to you this interview with Avinash Kaushik. If you are reading this blog is because you are, at least, interested in web analytics, and of couse you know him, but just as a formality here is Avinash’s BIO.

Avinash Kaushik

Avinash is an Independent Consultant with a focus on speaking and consulting engagements that help organizations unlock the power of web research and web analytics to create truly data driven organizations and gain a strategic competitive advantage. He is also the author of the book Web Analytics: An Hour A Day, published by Wiley.

Web Analytics an Hour a Day

Currently He is the Analytics Evangelist for Google.
Most recently Avinash was the Director of Web Research & Analytics at Intuit Inc where He was responsible for supporting the decision making for Intuit


  1. Juan / Avinash, do you have any idea about which percentage of the marketing budget is invested in web analytics? Thanks

  2. Muy buena entrevista! Es muy valioso que gente como vos le dedique tiempo a conectar a tus lectores directamente con referencias mundiales en el tema, y que gente como Avinash tenga la amabilidad de responder tus cuestionarios. Felicitaciones!

  3. I will follow Avinash’s advice and ask for a raise!!! Now seriously, its very important for this industry having people like Avinash and Juan. Thanks and keep posting!!!

  4. Hi Andreas, thanks for visiting my blog. I don’t have an answer for you right now, sorry for that. I’ll post it as soon as I can 🙂

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